Make web pages scannable

Make web pages scannable

Most visitors scroll through about half of an article page. Less than 20% of the text content is read. Concise, scannable text results in more content getting read and understood.

To make pages more scannable, use:

  • bullets for lists of things
  • subheadings to divide the content into parts
  • the inverted pyramid: put the most important and general information at the top; the text should gradually get less important and more detailed as you go down

Further Study

How Users Read on the Web by Jakob Neilsen