Extensive user testing has shown us that people don’t always make the optimal choices when navigating websites. Psychological studies have identified numerous ways in which humans make irrational decisions, often the opposite of what we would guess. Designers with an understanding of this phenomenon can better direct users through a website, and give them a better experience.
(Cats are very good decision-makers. They just like to leave their options open.)
Myth #29: People are rational by Zoltán Gócza and Zoltán Kollin