Create a clear visual hierarchy.

Create a clear visual hierarchy.

Visual hierarchy is an arrangement of text and images on the page that unmistakably¬†tells us what’s most important. More important elements are more prominent, so we look at them first. Parts of a whole are displayed as nested under a common headline. The goal is to lead the eye through the page by¬†crafting the element sizes, colors, spacing, etc. in an comfortable flow.

Further Study

Steve Krug on Creating Effective Visual Hierarchies by Steve Krug