Category Archives: UX advice

Group similar content together.

Group similar content together.

Proximity is a design principle that means that the physically closeness of design elements implies relationships.  Humans logically suppose that when two two are near each other, they are related. If you have two or more similar items of content, you can show their relationship by grouping them on the page. In contrast, show that […]

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Design mobile-first.

Design mobile-first.

We are at a pivotal point in time in which traffic from many sites is primarily coming from mobile devices such as phones and tablets. Other devices to consider are smart watches, glasses, and televisions. For this reason, it is time to consider working with a mobile mindset when planning your responsive design. Develop your prioritized […]

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Don’t expect overnight success.

Don’t expect overnight success.

A true overnight is success is rare, if it exists at all. Even web entrepreneurs work for many years before the fabled “tipping point” occurs. Success almost always requires a long period of hard work, experimenting, and—yes—failures. Getting started on that idea now, before you even are sure you are ready. Ideas are useless without execution. Further […]

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Learn about human decision-making.

Learn about human decision-making.

Extensive user testing has shown us that people don’t always make the optimal choices when navigating websites. Psychological studies have identified numerous ways in which humans make irrational decisions, often the opposite of what we would guess. Designers with an understanding of this phenomenon can better direct users through a website, and give them a […]

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Design the negative space too.

Design the negative space too.

Negative space is the space in a design that’s not filled up with stuff. It is also referred to as white space, whether it is white or not. The shape of your negative space should be as visually pleasing as your positive space. Space also communicates relationships between page elements. A little bit of space between things […]

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Attractive things work better.

Attractive things work better.

User studies have shown us that our emotional experience with a website is often correlated to its ease of use. When things are beautiful, we relax and find the site more credible. Ugly sites tend to repel us enough that we never discover how well they are otherwise made. Further Study Emotion & Design: Attractive things work better by Don Norman

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Make research your first design step.

Make research your first design step.

Design doesn’t begin with sketches and mockups. It begins much earlier with a discovery phase, in which the designer must learn what problems need to be solved. Client stakeholders should be interviewed about their needs and goals. The intended audience should be studied. Expectations should be outlined. In the best case scenario, collect your content […]

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Base your design on real content.

Base your design on real content.

Content precedes design. Design in the absence of content is not design, it’s decoration. – Jeffrey Zeldman Content is king, not just for Search Engine Optimization (SEO) and the user, but for interface design as well. When you design around filler text and images, you’ll often find that your original design was impractical when the […]

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Carefully consider site architecture.

Carefully consider site architecture.

Your website search feature might be the best on the planet. But most users only use search as a last resort on most websites. Instead, they scan and click on the navigational link that’s closest to whatever task they are trying to perform. This is why it is important to have a well-designed site architecture […]

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