Base your design on real content.

Base your design on real content.

Content precedes design. Design in the absence of content is not design, it’s decoration.

– Jeffrey Zeldman

Content is king, not just for Search Engine Optimization (SEO) and the user, but for interface design as well. When you design around filler text and images, you’ll often find that your original design was impractical when the real content arrives from the client. Trying to force real content into a beautiful but inflexible layout leads to usability problems.

Instead, your content should be the centerpiece and driving force behind your design. Collect the content first.

Further Study

Death to Lorem Ipsum by Luke Wroblewski